Digital Marketing

Websites click heat maps – Getting your messages across to your users

ChangSheng Sze Tho   21 Jan , 2015  

heat maps

When a visitor visits a website, there could be specific areas on the site where he would spend more time, and website heat maps may serve as the best tool to help determine those areas on a website. These could be the possible sections of the website which would have maximum advertising potentials, and this is the reason why a website owner must be aware of such areas of the site. More…

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Digital Marketing

Your Guild to Landing Pages

ChangSheng Sze Tho   20 Jan , 2015  

landing page

A landing page is a destination page, single web page, lead capture page or Lander that users or visitors arrive at when they click on an SEO (search engine optimized) online advert link, search engine result, banner ads, etcetera. To increase the website traffic, conversion rates and leads on your website, you won’t go wrong with having a landing page. More…

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UX/UI Design

Parallax Scrolling – Is it for you?

ChangSheng Sze Tho   19 Jan , 2015  

parallax scrolling

Web Design trends come and go. Web Designers are constantly innovating, experimenting and redefining the latest web design. You may want a ‘safe’ or traditional design, but sometimes you like to deliver a subtle message about your brand and products to your consumers and consumers.  More…

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Business

Why will People buy from your Ecommerce Site – Part 2

ChangSheng Sze Tho   18 Jan , 2015  

customer satisfaction

In Part One of the Series “Why will People buy from your Ecommerce Site”, we touched on 5 important aspects that you have to take note of.

  1. Good Look and Feel
  2. Navigation
  3. Feedback
  4. Why would I buy this?
  5. Engage them and build on a relationship

In this Blog, we will present 2 more points. These 2 points has a Central Theme: Customer’s Satisfaction. The other day, I was reading The Straits Time and came across a very timely article. In that Article, it lists some experiences of why some 51% of 1000 Singaporeans do not enjoy the shopping experience. Let’s identify these problems and can think of some solutions.  More…

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UX/UI Design

Making a success of your Website Revamp – Part 1

ChangSheng Sze Tho   18 Jan , 2015  

revamping website part 1

For many reasons today, people want to redesign their website. Whether a corporate website for their company, an online retail shop, personal website, etc. They want a new look.  More…

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Startups

A Great Business idea? ‘Addle’ it

ChangSheng Sze Tho   14 Jan , 2015  

startup coffee and meeting

With the ease of PIC and ICV grant, many individuals are coming out to develop business ideas.
While some individuals stick to their ideas unless they gained success, some take these grants and work on their business ideas to gain experience and learn from their findings. Your business idea might have the life in it to become a big business like Amazon or E-bay, but only the right approach can make it successful.  More…

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Business

Things You Need to be Mindful of Before Building a Website

ChangSheng Sze Tho   6 Jan , 2015  

website preparation

Having a website is something that virtually everyone wants to do now. This is because of the age we are into, where everything has gone electronic. Having a website like many other things starts from the mind. Many things should come to mind before building the website proper. I am going to list a few and detail on them, as the list is endless.  More…

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Business

Improve your Web Security (Prevention and Protection)

ChangSheng Sze Tho   3 Jan , 2015  

web security

When it comes to web security there isn’t anything important than prevention. The saying goes prevention is better than cure counts multiple times more to web security as oppose to anything else. Here are few practical and highly recommended prevention tips accompanies by few protection tips that can significantly improve your overall internet security and minimize the risk of hacking.  More…

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Business

Why will People buy from your Ecommerce Site – Part 1

ChangSheng Sze Tho   30 Dec , 2014  

buying-online-1

What makes your product an edge over your competitors? Why would people purchase from your online store and not from your competitors? Statements such as “Emotional Buying” , “Selling the experiece”, “Instant Gratification” are associated frequently with online shoppers, and with good reason. Let’s consider 5 factors why People would buy from your Ecommerce Site:  More…

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Business

Choosing the Right CMS (Content Management System) For Your Website

ChangSheng Sze Tho   27 Dec , 2014  

cms comparison

Choosing the right Content Management System for your website is one thing that should be done after careful consideration. I will love to hold you by the hand, let us get through with this.  More…

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