Digital Marketing

Why having a website is not good enough

ChangSheng Sze Tho   6 Sep , 2016  

search engine optimization word map

So you have a colorful website with the typography working, the best web design & colors that you love and even catchy tag line but you are making zero sales; what seems to be the problem? Well there is a difference between a good-looking website and a selling website. So here is how you can finally channel some of the huge online traffic into your website. More…

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Digital Marketing

Non-Mobile Responsive Websites will be Affected by New Google Algorithm

ChangSheng Sze Tho   27 Mar , 2015  

mobile phones

Have you heard?

From April 21st 2015, Google will implement a change in its ranking algorithm to penalise non mobile responsive websites.

The single most important Google algorithm change in 2015 is about to arrive. Google will include mobile-friendliness as a ranking signal, which they have hinted since last year, and now it is here to stay. More…

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Digital Marketing

3 Aspects of a Website that gives a Strong Impression

ChangSheng Sze Tho   14 Mar , 2015  

futureworkz above the fold

I am sure you have experience this moment once too many times. You searched for something on Google and when the results comes out, you clicked on it and the moment you are on the website, you scroll and glance for just a few seconds before clicking the back button. More…

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Digital Marketing

Websites click heat maps – Getting your messages across to your users

ChangSheng Sze Tho   21 Jan , 2015  

heat maps

When a visitor visits a website, there could be specific areas on the site where he would spend more time, and website heat maps may serve as the best tool to help determine those areas on a website. These could be the possible sections of the website which would have maximum advertising potentials, and this is the reason why a website owner must be aware of such areas of the site. More…

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Digital Marketing

Your Guild to Landing Pages

ChangSheng Sze Tho   20 Jan , 2015  

landing page

A landing page is a destination page, single web page, lead capture page or Lander that users or visitors arrive at when they click on an SEO (search engine optimized) online advert link, search engine result, banner ads, etcetera. To increase the website traffic, conversion rates and leads on your website, you won’t go wrong with having a landing page. More…

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Digital Marketing

How To Tell If Your SEO Vendor is Scamming You?

Steven Yap   3 Dec , 2014  

search engine optimization

SEO is search engine optimization which is the effort to rank your website high when a user is searching on the search engine (mainly just Google). Naturally, everyone wants to be ranked number one in the fastest and cheapest way, which is a trait that some SEO vendors exploit to scam customers on. To know if your SEO vendor scams you, you need to know some basic changes in the world of Google.  More…

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Digital Marketing

Building A High Conversion Rate Website

Steven Yap   22 Nov , 2014  

high conversion website

Building a high conversion rate website is a careful, well thought-out action aimed to yield a goal. I have observed that many websites online today are build to just appear online for web visitors to know they are available on the internet. More…

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