Digital Marketing

Why having a website is not good enough

ChangSheng Sze Tho   6 Sep , 2016  

search engine optimization word map

So you have a colorful website with the typography working, the best web design & colors that you love and even catchy tag line but you are making zero sales; what seems to be the problem? Well there is a difference between a good-looking website and a selling website. So here is how you can finally channel some of the huge online traffic into your website. More…

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Agile Process,Development

Use An Agile Approach – Get Rid Of Your Inefficiencies For Gathering Software Requirements

ChangSheng Sze Tho   5 Jul , 2016  


Requirements gathering in software development often proves to be a laborious task for a business. Traditionally, most businesses made use of an employee to document software requirements. This employee spends hours to fill information into cumbersome Word documents. The belief behind this is that these documents will clearly articulate how a final product is supposed to take shape. However, this approach only leads to the creation of documents which are full of misinterpretations, inaccurate assumptions and gaps. Furthermore, the format in which documents are created are almost always difficult to comprehend.

You may argue with me saying that your organisation always ensures that documents are perfectly written. But, let me ask you a simple question – how much time does the entire documentation process take? This approach will most certainly consume a lot of effort spanning many hours. Moreover, this process hardly ever provides any real value to your business. More…

Business,UX/UI Design

7 Benefits Of Customer Journey Map For Any Businesses

ChangSheng Sze Tho   10 Mar , 2016  

Customer Journey Map

Customer journey map are no stranger to large organisations and enterprises. It helps the organisations understand the ways a customer uses its products or services and have been always revisting what their customer desires from them.

However, customer journey maps are often overlooked by small and medium businesses and they missed out on the value it can bring to their own customers and business. More…

Business,UX/UI Design

Customer Journey Map -What Can We Get Out From It?

ChangSheng Sze Tho   1 Mar , 2016  

Customer Experience

A customer journey map is a graphical representation of a customer’s total interaction and experience with an organisation or product, across both minor and major sales channels. This journey starts from when the customer becomes aware of a particular need for a service or product, through efforts on finding a solution, choosing from various options, until he/she makes a purchase. A customer journey map may not always consist of the entire start to finish sequence description we just saw; sometimes, only few elements of a customer’s experience are enough to define that particular customer’s journey map.

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10 Ways To Increase Your Website Security

ChangSheng Sze Tho   27 Feb , 2016  

security for website

Website security is a top priority when thinking and planning on getting a website. The web as a whole is growing and as it is, so also the rates at which hackers are at work on the internet, doing what they know best; coming through the back door to breach the security of your website. More…

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Agile Process,Business,Development,Startups

The Importance of Minimum Viable Product (MVP) to Startups

ChangSheng Sze Tho   22 Oct , 2015  


When planning for development for your startup, how are you going to prioritise your development? Do it with an the intent to build a MVP. Minimum Viable Product (MVP) is a product that has core features for early adopters and the limited group of initial users of a product. Wikipedia has a comprehensive explanation of what exactly MVP is.




Agile Process,Startups

Why Startups Projects Fare Better With Agile Development

ChangSheng Sze Tho   29 Jul , 2015  

Hackaton startup

Startups survival rates are brutal, particularly in the tech sector. According to Startup Genome, a staggering 92% of startups fail within 3 years of being launched. It is important that startups do not just wait and change, but instead continuously adapt to meet ever-changing market needs.

Startups face a plethora of challenges early on, including funding, user acquisition, scaling, developing a sustainable monetisation strategy and finding the right developer and customer management. More…


Digital Marketing

Non-Mobile Responsive Websites will be Affected by New Google Algorithm

ChangSheng Sze Tho   27 Mar , 2015  

mobile phones

Have you heard?

From April 21st 2015, Google will implement a change in its ranking algorithm to penalise non mobile responsive websites.

The single most important Google algorithm change in 2015 is about to arrive. Google will include mobile-friendliness as a ranking signal, which they have hinted since last year, and now it is here to stay. More…

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Digital Marketing

3 Aspects of a Website that gives a Strong Impression

ChangSheng Sze Tho   14 Mar , 2015  

futureworkz above the fold

I am sure you have experience this moment once too many times. You searched for something on Google and when the results comes out, you clicked on it and the moment you are on the website, you scroll and glance for just a few seconds before clicking the back button. More…

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Just how long does it take to build a website?

ChangSheng Sze Tho   2 Mar , 2015  

Just how long does it take to build a website?

It’s a great question to ask how long a website takes in completing but the answer is pretty simple. The time it takes for your website to complete depends. Let’s fall back on an old way of explaining this situation. You have to make a choice and pick only two options out of the three: cheap, fast and good. If you have chosen fast and good, you have to miss out on cheap i.e. your website won’t be cheap. Picking cheap and good will require you to admit that your website isn’t going to be fast. Choosing cheap and fast means you will be missing out on good part. More…

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