Business,UX/UI Design

7 Benefits Of Customer Journey Map For Any Businesses

ChangSheng Sze Tho   10 Mar , 2016  

Customer Journey Map

Customer journey map are no stranger to large organisations and enterprises. It helps the organisations understand the ways a customer uses its products or services and have been always revisting what their customer desires from them.

However, customer journey maps are often overlooked by small and medium businesses and they missed out on the value it can bring to their own customers and business. More…

Business,UX/UI Design

Customer Journey Map -What Can We Get Out From It?

ChangSheng Sze Tho   1 Mar , 2016  

Customer Experience

A customer journey map is a graphical representation of a customer’s total interaction and experience with an organisation or product, across both minor and major sales channels. This journey starts from when the customer becomes aware of a particular need for a service or product, through efforts on finding a solution, choosing from various options, until he/she makes a purchase. A customer journey map may not always consist of the entire start to finish sequence description we just saw; sometimes, only few elements of a customer’s experience are enough to define that particular customer’s journey map.
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