Digital Marketing

Why having a website is not good enough

ChangSheng Sze Tho   6 Sep , 2016  

search engine optimization word map

So you have a colorful website with the typography working, the best web design & colors that you love and even catchy tag line but you are making zero sales; what seems to be the problem? Well there is a difference between a good-looking website and a selling website. So here is how you can finally channel some of the huge online traffic into your website. More…

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Agile Process,Development

Use An Agile Approach – Get Rid Of Your Inefficiencies For Gathering Software Requirements

ChangSheng Sze Tho   5 Jul , 2016  

IMG_2750

Requirements gathering in software development often proves to be a laborious task for a business. Traditionally, most businesses made use of an employee to document software requirements. This employee spends hours to fill information into cumbersome Word documents. The belief behind this is that these documents will clearly articulate how a final product is supposed to take shape. However, this approach only leads to the creation of documents which are full of misinterpretations, inaccurate assumptions and gaps. Furthermore, the format in which documents are created are almost always difficult to comprehend.

You may argue with me saying that your organisation always ensures that documents are perfectly written. But, let me ask you a simple question – how much time does the entire documentation process take? This approach will most certainly consume a lot of effort spanning many hours. Moreover, this process hardly ever provides any real value to your business. More…

Business,UX/UI Design

7 Benefits Of Customer Journey Map For Any Businesses

ChangSheng Sze Tho   10 Mar , 2016  

Customer Journey Map

Customer journey map are no stranger to large organisations and enterprises. It helps the organisations understand the ways a customer uses its products or services and have been always revisting what their customer desires from them.

However, customer journey maps are often overlooked by small and medium businesses and they missed out on the value it can bring to their own customers and business. More…

Business,UX/UI Design

Customer Journey Map -What Can We Get Out From It?

ChangSheng Sze Tho   1 Mar , 2016  

Customer Experience

A customer journey map is a graphical representation of a customer’s total interaction and experience with an organisation or product, across both minor and major sales channels. This journey starts from when the customer becomes aware of a particular need for a service or product, through efforts on finding a solution, choosing from various options, until he/she makes a purchase. A customer journey map may not always consist of the entire start to finish sequence description we just saw; sometimes, only few elements of a customer’s experience are enough to define that particular customer’s journey map.
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Development

10 Ways To Increase Your Website Security

ChangSheng Sze Tho   27 Feb , 2016  

security for website

Website security is a top priority when thinking and planning on getting a website. The web as a whole is growing and as it is, so also the rates at which hackers are at work on the internet, doing what they know best; coming through the back door to breach the security of your website. More…

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Ruby on Rails

The Easy Way To Write A Test Case

Steven Yap   7 Dec , 2015  

behavior-driven-testing

A lot of junior coders often complained to me that it is very difficult to write a test case even though they acknowledged that test cases are very important.

As most coders are not trained to write test cases, it can be a very daunting task to do for the uninitiated. In this blog post, I will present a very simple approach to writing your test cases.

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Ruby on Rails

Managing Cron Jobs with Mina and Whenever

Steven Yap   17 Nov , 2015  

Train on a rails

In this post, we discuss about the purpose of using a deployment gem like Mina and demonstrate how easy it is to customise the deployment process using Whenever (a cron job manager gem) as an example.

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Development,Ruby on Rails,Startups

Why We Build Your Web Applications and Startups Using Ruby on Rails

Steven Yap   4 Nov , 2015  

Hand holding a Ruby on Rails card

People commonly asked us why we use Ruby on Rails and not other frameworks like Python Django, Java Spring, etc. Many people would expect a framework feature-by-feature comparison answer from us and sadly, we do not really provide that. What we usually share is the culture, community and thinking of the Ruby on Rails community that makes it the winning combination for web applications and startups.

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Agile Process,Business,Development,Startups

The Importance of Minimum Viable Product (MVP) to Startups

ChangSheng Sze Tho   22 Oct , 2015  

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When planning for development for your startup, how are you going to prioritise your development? Do it with an the intent to build a MVP. Minimum Viable Product (MVP) is a product that has core features for early adopters and the limited group of initial users of a product. Wikipedia has a comprehensive explanation of what exactly MVP is.

 

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Agile Process,Startups

Why Startups Projects Fare Better With Agile Development

ChangSheng Sze Tho   29 Jul , 2015  

Hackaton startup

Startups survival rates are brutal, particularly in the tech sector. According to Startup Genome, a staggering 92% of startups fail within 3 years of being launched. It is important that startups do not just wait and change, but instead continuously adapt to meet ever-changing market needs.

Startups face a plethora of challenges early on, including funding, user acquisition, scaling, developing a sustainable monetisation strategy and finding the right developer and customer management. More…

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